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Upcoming Release! Cerealiously: French Toast Crunch

Move over breakfast cereal, breakfast beer is here.

The latest version of Cerealiously will soon be pouring from our taps (and some other taps near you) just in time for the kickoff of our Cerealiously March Madness bracket! After taking a few months off and skipping our usual winter production of the cereal beer, we are happy to introduce the brand new version packed full of General Mills French Toast Crunch.

After much deliberation, and cereal tasting, we finally decided French Toast Crunch was what we were looking for in this next batch.   The cereal, best consumed without overdoing the milk, has a sweet maple-y taste that reminds us of the stacks of buttery French toast we used to throw back at the Egg & I when we were younger. For some of you, it might bring back memories of those late night walks home from the bars that always included a stop at IHOP for a late night snack. Either way, memories are fun.

Per usual, the recipe calls for a milk stout base and the addition of our cereal of choice in the fermentor. It took buying out two different grocery stores of their French Toast Crunch but we were able to obtain over 30 lbs. of the maple-y goodness to toss in. The dark, roasty sweet beer will be ready to consume shortly.

Like how about next week!?  See release schedule below.

  • Tapping on draft – Monday, March 7th @ 11am
  • Bottles for purchase – Tuesday, March 8th @ 11am

And you all know (or should know by now) that it won’t last long, so you better hurry and get it while you can.

There’s a new “breakfast of champions” in town.